"I am a confident woman but I don't think I can rizz up a guy", filmmaker, Habeebat Azeez

In a rapidly evolving Nollywood where voices rise and fade with the speed of a camera flash, one name has begun to echo with a quiet but undeniable power: Habibat Azeez Aina fondly known as ARÉWÀ. A filmmaker, actor, writer, and producer, she stands at the intersection of talent and purpose, weaving stories with a tenderness that disarms and a clarity that commands attention. ARÉWÀ is not just creating films; she is sculpting experiences with emotional depth that lingers long after the final scene, and a storytelling instinct that feels both intimate and universal. Her work is fueled by faith, authenticity, and a relentless pursuit of excellence, making her one of the most compelling emerging voices shaping Nollywood’s future.

Today, in this interview with Yamilenu Bamgboye, we step into her world: the world behind the lens, behind the scripts, and behind the woman whose passion continues to inspire audiences and collaborators alike. This is Habibat Azeez Aina and this is her story. Enjoy!

And how did your filmmaking journey start?

My journey in filmmaking really started from a love for stories — the kind that move people, teach lessons, and touch hearts. Growing up, I was always captivated by how films could make you feel, reflect life, and inspire change. I began writing short scripts and acting in small stage productions, experimenting with storytelling in any way I could. As I explored more, I realized I wanted to create films that go beyond entertainment — stories that carry meaning, hope, and authenticity. So, I immersed myself in every part of the process: writing, directing, acting, and producing. Each project taught me something new and strengthened my vision. Today, I’m proud to be part of Nollywood, bringing emotional, purposeful stories to life and connecting with audiences in a real and meaningful way.

Funny enough, I didn’t study anything related to writing or film. I actually studied Accounting. But you see, passion has a way of finding you no matter what path you take. Even while studying numbers, my mind was always creating stories — I’d write during breaks, imagine scenes, and think about characters. So I like to say I’m an accountant by certificate, but a storyteller by calling.

What kind of African stories do you like to tell: modern, traditional or a mixture of both?

I love telling a mixture of both modern and traditional African stories. Our culture is rich, deep, and full of lessons, but I also believe in blending it with modern realities that today’s generation can relate to. I like stories that carry the wisdom of the old while reflecting the struggles, love, and growth of the present. That balance helps me connect with both older and younger audiences emotionally and culturally.

Looking at your last production and without comparing yourself to anyone, would you say you made a difference already?

Yes, definitely. Every project I’ve worked on leaves a message behind. My last production touched people emotionally and sparked conversations — that’s a difference for me. I’m not chasing fame; I’m focused on impact. If someone watches my work and feels inspired, healed, or seen, then I’ve already made a difference.

Why did you choose the digital space and not mainstream media to reach your audience?

The digital space gives me freedom — freedom to tell my stories in my own voice, on my own terms, and to reach people everywhere. It breaks boundaries. Mainstream media can be limiting at times, but the digital space allows creatives like me to build a community, get instant feedback, and grow organically. Plus, Africa’s digital audience is growing fast — it’s where the real conversations are happening.

Talking about new media, as enabling as it is, it has its own challenges. Which of them will you consider a big deal? 

Honestly, new media has really changed the game for many of us creatives. It gives us freedom and direct access to our audience, but one major challenge I’ll consider a big deal is visibility and consistency. The digital space is very crowded — everyone is putting something out every minute, so standing out takes real effort, creativity, and resources. Another big challenge is monetization. Sometimes your content performs very well, but translating that engagement into actual income can be difficult. It takes strategy, patience, and sometimes a lot of trial and error.

If you compare them both (new and traditional media), which one is more financially rewarding and why?

Both have their advantages, but in terms of financial reward, traditional media — like cinema and television — still brings in the bigger budgets and structured deals. However, new media gives you control, flexibility, and direct connection with your audience. For me, new media is more empowering because it allows you to build your own brand without waiting for anyone’s approval. The money may not come immediately, but with consistency and growth, it becomes sustainable. So, I’ll say both are rewarding in different ways — it just depends on how you use them.

Let's go to funding. How do you raise funds for your productions?

Funding is one of the biggest challenges for any filmmaker. Most times, I start with personal savings or contributions from close friends and collaborators who believe in my vision. I also look out for brand partnerships and sponsorships, especially when a project aligns with a company’s message. And now, with digital platforms, I’m also exploring monetization opportunities online — through YouTube, collaborations, and content deals. I believe every creative should be strategic, not just in storytelling, but also in how we fund and sustain our projects.

How then do you recoup your investment when monetization is still a big deal?

Honestly, monetization remains one of the biggest challenges we face as filmmakers today. But for me, I’ve learned to approach it strategically. I don’t rely on just one source of income. I make sure my content has multiple windows — from YouTube to streaming platforms, and even partnerships with brands or organizations that align with the message of my film. Sometimes, the returns aren’t immediate, but when you build a strong audience and consistent brand, it eventually pays off. The key is to create value first — the money will follow.

When it comes to telling good stories, are you one of those who believe in featuring only popular faces or the type who feels that faces don't matter? 

For me, faces don’t really matter — stories do. I believe a powerful story will always speak louder than the name attached to it. Of course, popular faces help with visibility and can attract more viewers quickly, but at the end of the day, what people remember is the performance, the emotion, and the message. I actually enjoy working with fresh talents — new faces bring a kind of raw energy and passion that sometimes gives the story a more authentic feel.

What really determines the success of a film, do budgets-- high budgets matter?

A high budget can make things easier — better equipment, locations, and production quality — but it doesn’t automatically make a film successful. I believe success comes from storytelling, creativity, and emotional connection. Some of the most impactful films were made with very little money but had a strong message that touched people deeply. So for me, it’s not about how much you spend, but how much your story resonates with the audience.

You play lead or major roles in your movies.It seems like a common trend in the industry. Why is that?

Well, I wouldn’t say it’s intentional, but as a filmmaker, sometimes when you write or produce a story, you already have a clear vision of the characters — their emotions, energy, and depth. And often, you realize you can best interpret that role yourself because you understand the soul of the story. Also, in our industry, resources can be limited, so rather than waiting for the “perfect” actor who understands the vision, I just step in and deliver it. But that doesn’t mean I always have to be the lead — I love seeing other talents shine too. For me, it’s about the story coming out strong and authentic, not necessarily about being in front of the camera.

About men, do you think their place in the life of women is overrated?

Hmm… I won’t really say a man’s place in a woman’s life is overrated. You see, God created both to complement each other, not to compete. The problem starts when people begin to make it look like a woman’s life has no meaning without a man — and that’s not true. A man can be a blessing in a woman’s life — yes, he can guide, protect, and love her — but that doesn’t mean she ceases to exist without him. Every woman has her own purpose, her own destiny, her own fire. When she meets the right man, he simply adds light to that fire, not overshadow it. So no, I don’t think their place is overrated… I just think society needs to learn balance. Because when love is true and pure, both the man and the woman lift each other up — that’s what makes it beautiful.

 Are you married?

Not yet. I always say I’m married to my purpose for now — and honestly, it’s a full-time commitment! (laughs). But I believe in God’s timing. Love and marriage are beautiful things, and I know when the time is right, that chapter will unfold beautifully. For now, I’m focused on building, growing, and fulfilling destiny. 

Your name sounds Muslim but you're Christian I think. How did that happen?

Yes, you’re right-- my name does sound Muslim. I actually come from a beautiful background where both religions exist in the family. So, you can say I grew up understanding both sides — love, respect, and faith. But as I grew older, I found my personal relationship with God in Christianity. It wasn’t about religion anymore; it was about connection and purpose. I carry my name proudly because it’s part of my story — a story of love, understanding, and divine direction.

Can you boldly and unashamedly rizz up a guy?

Ah! That’s a funny one! (laughs) Well, I’m a very confident woman, but not the type to go around “rizzing up” men anyhow oh. If I like someone, I’ll let my energy and attitude speak. I believe in subtle charm — not chasing, but connecting. Sometimes, confidence itself is enough rizz. (laughs)

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